KFC hits the road

KFC recently launched a goodwill marketing campaign in Louisville, Ky.  Promoting their “fresh” theme, they are filling in potholes and branding them with a temporary logo. Their campaign is planned to hit five deserving cities across the country.

Two blogs I follow both had opposite opinions on this campaign. The Retail Design Diva posted a positive blog while The Essential Orange analyzed the tactic and determined it might not be the most appealing marketing plan.

For some reason, merging grimy road repair with finger lickin’ good chicken is not the most appetizing to me. What about you?

The Magic of Macy’s

What do you think of this ad from Macy’s? I first viewed this last year, and it’s one that I keep going back to view again and again. I was surprised to find a commercial from a department store that could touch me emotionally.

Welcome…

My first post… I hope that you’ll join me on this little journey as we look at how brands touch us, reach out to us, inspire us and frustrate us. I want to learn what you think more than anything. Let’s get started!